CRM Manager - Greece

The Greek marketing team in Malta is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.

We are looking for a CRM manager to join our dynamic team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.

• Devise and execute effective marketing programmes within the customer lifecycle
• Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
• Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
• Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
• Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings
• Work with BI & Data warehouse teams to facilitate real-time data-driven communication
• Conduct analysis of the performance of all CRM journeys